Privacy Notice

Last updated: March 2026 · TUTU VIEW Ltd

1. Introduction

This Privacy Notice explains how TUTU VIEW Ltd ("we", "us", "our", or the Company) collects, uses, stores, shares and protects your personal data when you interact with us, including when you visit or use our website nihaoserica.com, make enquiries, book travel services, or otherwise communicate with us.

TUTU VIEW Ltd is a company incorporated in England and Wales with its registered office at 6th Floor, First Central 200, 2 Lakeside Drive, NW10 7FQ, London, United Kingdom.

We are a UK-based data controller providing global travel-related services.

This Privacy Notice is drafted in accordance with the UK General Data Protection Regulation (UK GDPR) and applicable data protection laws.

2. Who this Privacy Notice applies to

This Privacy Notice applies to:

  • Visitors to our website;
  • Individuals who make enquiries or bookings with us;
  • Customers purchasing land-only travel services relating to travel in China;
  • Business contacts and partners;
  • Individuals who receive marketing communications from us.

Our services are intended for individuals aged 18 or over. We do not knowingly collect personal data from individuals under 18.

3. Our role as Data Controller

For the purposes of applicable data protection laws, TUTU VIEW Ltd is the sole data controller responsible for your personal data.

We may share necessary personal data with third-party service providers, including service suppliers located in China, solely for the purpose of arranging and delivering travel-related services. These third parties act as independent service suppliers or data recipients and do not act as joint controllers with us.

4. Personal data we collect

Depending on how you interact with us, we may collect the following categories of personal data:

4.1 Identification and contact information

  • Full name;
  • Nationality;
  • Date of birth;
  • Passport details;
  • Contact details (email address, telephone number, postal address);
  • Emergency contact details.

4.2 Travel and booking information

  • Travel itineraries and preferences;
  • Accommodation and service selections;
  • Special requirements relating to travel arrangements.

4.3 Special category (sensitive) personal data

Where necessary for the provision of travel services, we may collect:

  • Health or medical information (including fitness to travel, medication, altitude-related information);
  • Dietary requirements, food allergies, or religious dietary preferences.

We only collect and process special category data where it is strictly necessary for the provision of the requested services and with appropriate safeguards in place.

4.4 Marketing and communications data

  • Marketing preferences;
  • Records of communications with us;
  • Information relating to newsletter subscriptions and promotional campaigns.

4.5 Technical data

  • IP address;
  • Browser type and version;
  • Device information;
  • Website usage data, collected through cookies and similar technologies.

Further information about our use of cookies is set out in our Cookie Policy.

5. How we collect your personal data

We collect personal data:

  • Directly from you when you contact us, make an enquiry, or complete a booking;
  • Through our website when you browse or submit forms;
  • Through communications by email, telephone, messaging platforms, or other channels;
  • From third-party partners or suppliers involved in providing travel services, where appropriate.

6. How we use your personal data and our legal bases

We use your personal data for the following purposes and under the following legal bases:

  • To process and manage your booking and travel arrangements — legal basis: performance of a contract;
  • To communicate with you about your enquiry or booking — legal basis: performance of a contract or legitimate interests;
  • To comply with our legal and regulatory obligations, including those relating to our PTS membership and financial protection requirements — legal basis: legal obligation;
  • To send you marketing communications, where you have given consent or where we have a legitimate interest to do so — legal basis: consent or legitimate interests;
  • To improve our Website and services — legal basis: legitimate interests.

Where we rely on consent, you may withdraw your consent at any time.

7. Marketing communications

We may send you marketing communications by email, messaging platforms, or other electronic means where permitted by law.

You can opt out of receiving marketing communications at any time by:

8. Sharing your personal data

We may share your personal data with:

  • Travel service suppliers, accommodation providers, guides, transport providers and other service providers involved in delivering your travel arrangements;
  • Service suppliers and partners located in China, solely for operational purposes;
  • Protected Trust Services (PTS), solely for the purpose of operating and administering the Protected Trust Account in which your booking monies are held, as required by our PTS membership obligations;
  • Professional advisers (including legal, accounting and insurance advisers);
  • Regulatory or law enforcement authorities where required by law.

We do not sell your personal data to third parties.

9. International data transfers

As part of providing our services, your personal data may be transferred to and processed in countries outside the UK, including China.

Where such transfers take place, we take appropriate measures to ensure an adequate level of protection, including contractual safeguards and organisational security measures, in accordance with applicable data protection laws.

10. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

  • Enquiry data: up to 24 months;
  • Unsuccessful or unconverted enquiries: 12–24 months;
  • Customer booking records: up to 7 years for contractual, tax and legal purposes;
  • Marketing data: until you withdraw consent or opt out;
  • Data related to legal claims or disputes: for the duration of the claim and any applicable limitation period.

11. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

Access to personal data is limited to individuals and service providers who require it for legitimate business purposes.

12. Your data protection rights

Subject to applicable law, you have the right to:

  • Request access to your personal data;
  • Request correction of inaccurate data;
  • Request erasure of your personal data;
  • Restrict or object to processing;
  • Request data portability;
  • Withdraw consent at any time where processing is based on consent;
  • Lodge a complaint with the UK Information Commissioner's Office (ICO).

13. Changes to this Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be posted on our website, and the updated version will apply from the date of publication.

14. Contact us

If you have any questions about this Privacy Notice or how we handle your personal data, please contact us at:

Email: support@nihaoserica.com

Address: 6th Floor, First Central 200, 2 Lakeside Drive, NW10 7FQ, London, United Kingdom

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