Cambridge University - China Tech Tour

This case study shows how Nihao Serica combines planning, cultural fluency, and on-the-ground coordination to turn a complex brief into a clear, well-run experience.

Challenge

The group needed meaningful access to China's innovation ecosystem rather than a surface-level educational visit.

Solution

Nihao Serica built a custom route around relevant innovation hubs, private introductions, and moderated discussions with major technology players.

Result

The researchers gained direct exposure to Shenzhen's innovation landscape and came away with stronger institutional connections and clearer collaboration pathways.